If you hired the best fashion designer in the world who gave you this professional look, do you think that you will automatically land your dream job or get incredible deals based on how you look?Most business owners think that once they have hired that designer who gives them that killer logo and a smashing website, that’s it. They will have a tremendous flow of clients.
It doesn’t work like that. A good logo and website alone wouldn’t give you business. It is not mostly on how it looks but how it works. Most people go for how it looks thinking that how it looks automatically defines how it works. How many brands out here have very poor logos, some don’t even have websites but drive immense traffic and sales?
Take a look at the case for Arimis, a Kenyan milking jelly with a very basic text logo and no website but is not only bought by farmers but also mothers, fathers and young ladies both locally and hugely in the diaspora. Today, learn that clients don’t go for just the looks, the go for something more
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